If you want more traffic visiting your website from Google search, then a professionally managed auto service SEO campaign is something you should consider. Our auto repair marketing agency specializes in driving customers through repair shop’s doors across the country.
When the average consumer requires regular maintenance like an oil change or tire rotation they often begin their search on Google. When an emergency arises and they require immediate service to repair their car that search also originates on Google.
Several factors contribute to getting your auto service shop ranked on the top of Google. The industry is highly competitive and it requires a full-time effort to experience the best results.
Our auto repair marketing clients hire us because of our SEO expertise as well as our extensive knowledge and understanding of the auto repair and auto service industry. Website traffic alone doesn’t automatically convert into new customers walking through your doors to hire your business for service or repair jobs.
Attracting the right kind of traffic – qualified local customers looking to make immediate hiring and purchase decisions – is what makes SEO a very profitable online marketing strategy. We understand how to uncover keywords that pull in traffic that converts into customers for your auto service business.
Let’s dive into what a successful auto service SEO campaign looks like and what our focus areas are when mapping out and executing a search engine optimization strategy for our clients.
Auto Service Google My Business Listing Optimization
When it comes to Google’s local search results, the top of the Maps section is the most coveted position. It’s located at the top of the results and the listings it displays are what commands the majority of consumer attention.
The size of the map as well as how the results are listed combine to occupy the entire above-the-fold area on most screen sizes. If someone is looking for a local auto service business and sees a listing on top of the Maps that is nearby and has a lot of positive reviews there is no need for them to scroll down – Google provided them with a solution to their search query.
You can increase auto repair leads using Google when you optimize your Google My Business listing for search terms that convert at a high rate. Using our GMB profile optimization strategy, we can get more website traffic for auto repair shops. This traffic is local and looking for an immediate solution.
It’s important to make sure your car repair Google My Business profile contains accurate and updated contact information and a description that is written specifically to satisfy Google’s local search algorithm for the keywords and locations you want to rank for.
Our team of auto service local SEO experts can perform keyword research to identify terms that will not only attract the most impressions and traffic but also convert at the highest rate. While most automotive marketing agencies focus solely on traffic numbers, we focus on customer acquisition and revenue – the numbers that truly dictate whether or not your automotive repair search engine optimization campaign is delivering a positive ROI.
How to Get More Car Repair Google Reviews
Car repair Google reviews contribute to your ranking position in the Google Maps results, so you must attempt to secure a review from all of your customers after their service or repair job.
We have multiple strategies and processes that can help streamline this process, making it completely hands-off. A combination of making it extremely simple for the customer and a little thank you in the form of a future discount is an effective way to turn a high percentage of your customers into positive 5-star auto service Google reviews.
A high number of 5-star Google reviews is great, but it needs to be a continuous focus, as Google’s local search algorithm also takes the frequency and date of your last review into consideration.
For example, a business with fifty reviews, all of which were left several years ago, will be outranked by a business with thirty reviews, evenly spread out across the previous twenty-four months.
Not only will constantly attracting new Google reviews help increase your auto service Google ranking on the Maps listings, but it will also help you generate more leads and convert more customers.
A local consumer is going to naturally be drawn to a business with positive reviews. The car repair industry is all about customer satisfaction – creating that trust from the beginning will help you attract more business. You can easily eliminate the feeling of doubt simply by having a large number of positive auto service Google reviews on your Google My Business profile.
Auto Repair Content Marketing for Increased Website Traffic
While the Google Maps section of the search results is responsible for a large number of leads and customers, it cannot be the only area of focus for a complete auto repair service search engine optimization campaign.
The traditional organic results also provide us with an opportunity to attract highly qualified website traffic, consisting of local consumers that require an emergency auto repair job or regular auto maintenance and service.
Creating an auto service blog on your website is a great way to provide additional content for your website visitors to engage with, as well as an opportunity to help pull in more organic traffic through Google searches by targeting keywords relevant to routine auto services and a wide range of common emergency repair services with a focus on location-based keywords.
For example, if your business is located in Dallas, Texas, creating blog content optimized for the keyword “tire rotation service” wouldn’t be an effective strategy. Instead, we would want to optimize for a location-based search term like “tire rotation service in Dallas” so we are only attracting traffic consisting of local customers.
The Google traffic we drive to your auto service website must be local. If not, it’s a wasted effort as that traffic isn’t going to turn into customers and revenue for your business.
SEO Link Building for Car Repair Businesses
Some of the content published on your website’s blog will rank quickly if the target keyword is low competition. Basic on-page auto service search engine optimization can have your low difficulty keywords ranking shortly after the content is indexed by Google.
For more difficult keywords it will require some link building to push the content toward the top of the search results. Our outreach team will pitch relevant websites and blogs, to have them link to the content we publish. This is the type of link building that Google rewards with improved car repair SEO, helping to push our newly published blog posts to the top of the search results pages for the intended keywords each piece of content is optimized for. An auto repair search engine optimization campaign is never complete, as it requires an ongoing effort to continue to improve, as well as maintain, the keyword rankings for all of the terms we are targeting. We are constantly performing research and looking at data to uncover new keywords for our clients’ SEO campaigns. Over time the traffic volume, leads, customers, and revenue increases as the number of keywords being optimized for is increased.
Final Thoughts
When the correct search terms are targeted and your Google My Business profile is optimized correctly it can help you dominate your local market in terms of organic Google visibility. A combination of a top Google Maps listing and top organic results for your blog’s content is the key to increased leads and customers for your car repair business.
Auto service SEO is an on-going process, and as we continue to optimize and improve the results, your conversion rates improve, and the overall ROI of search engine optimization increases. The website traffic and phone calls the auto service SEO is directly responsible for increases over time, but it’s important to understand that search engine optimization is a long-term play. Investing in and trusting the process can completely transform your business.
If you are interested in learning more about how SEO can improve your auto service business, contact us today for a free consultation. Our team of auto repair marketing experts will audit your current Google My Business profile and organic visibility and discuss the different ways we can help you take your customer acquisition and revenue to the next level.
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