If you are looking for new customers for your auto service business, Facebook ads are a great way to attract residents through your doors. Our agency creates and manages Facebook ads for auto service repair companies, and we have several ways to tap into the reach and audience available through Facebook to help scale the growth of your business.

Running a successful car repair Facebook ads campaign requires a very specific approach to attract new business using the social networking site. If someone has a car problem they don’t open Facebook to seek a solution to that problem. But, with creative marketing on Facebook, we can make sure that your auto repair business is the first one they think of when and if a need arises.

Our auto service marketing agency understands the industry, and we work extensively with car repair shops across the country, helping to drive foot traffic – brand new and repeat customers – through the front door.

You might have thought Facebook ads for car repair companies wasn’t something that could effectively drive new business while maintaining a positive ROI, but it can be a very lucrative customer magnet when executed correctly. Let’s discuss why Facebook ads can be used to acquire new auto service customers, and the best practices to deploy a successful auto repair Facebook ads campaign.

The Best Facebook Ads for Auto Repair Companies Strategy

Running Facebook ads for auto repair companies requires a much different approach than most industries. The goal with Facebook ads is to build awareness for your auto service business, while also building your customer database.

By using Facebook ads to get auto service customers we can help you scale your shop’s growth. Here is a breakdown of the approach used.

Enticing Offer That Appeals to All Car Owners: A smart approach is to target local customers in your area with a very general offer. This can be something like a deeply discounted oil change or a free tire rotation service, or even a free safety check.

The goal here is to get them in the door and into your database. We see a lot of Facebook ads for auto repair companies that only advertise expensive services that don’t relate to a broad enough audience to be effective.

Focus on Break-Even Customer Acquisition: This initial offer can be a break-even point. Our team of auto repair marketing experts can reverse engineer the campaign and the special offer used to determine a break-even point, and when you can constantly grow your customer database without massive customer acquisition costs it results in huge margins down the line.

Continued Top-of-Mind Marketing: We can also run auto repair Facebook ads that are geared towards building local awareness for your auto service business. When a resident encounters your ad and then needs new tires or needs a repair done your car repair shop is the first on their mind. Having multiple auto service company Facebook ads running at the same time with different objectives is what allows us to deliver strong results.

Mass CMS Offer Broadcasting: Once the customer is in your database you can market to them without having to absorb another acquisition cost. As the database grows, each offer you broadcast out receives a greater response. Since there isn’t an additional customer acquisition cost the margins are greater. As the database grows, the revenue from each offer exponentially grows as well.

With this long-term approach, we can run auto service company Facebook ads to build the customer database, while also being the first car repair shop a local customer thinks of when they are faced with an emergency situation that they need to be handled as quickly as possible.

Attract New Customers with Automotive Repair Facebook Ads

For automotive repair Facebook ads to be an effective marketing tool the correct approach is required, which is outlined above. This long-term strategic approach is what we suggest all of our clients focus on.

If your approach is short term and your goal is to turn $1,000 in ad spend into $6,000 in auto repair charges instantly it’s going to be difficult. Nobody can predict when a need is going to arise. Cars break down randomly. Consumers suffer flat tires at the most inconvenient times.

This type of non-traditional long-term way of using Facebook ads for auto service customers is a little outside of the box and likely not something that you considered in the past. Our clients trust our expertise in both Facebook ads, as well as the automotive service industry. It’s our main focus, which is why we can come up with creative and effective strategies that contribute to long-term business growth.

Facebook ad agencies that don’t focus on one industry exclusively are using very general strategies because of their lack of industry experience. We understand the auto service industry and the average lifecycle of the typical repair customer.

While our auto repair Facebook ads will attract some new customers immediately, it’s those long-term customers that are responsible for the service and repair jobs that generate the most revenue for your business. When you experience the multi-stage customer acquisition that our results deliver you will see why this approach is so effective.

Build Your Database of Car Repair Customers Using Facebook Ads

If you have always wanted to get car repair customers using Facebook ads, but weren’t sure how to do it or if you simply don’t have the time to do it, then we are more than happy to discuss becoming your marketing partner.

We encourage our auto service clients to see the long-term potential that Facebook ads present. There are other online marketing strategies, like Google Ads and SEO, that can attract auto repair customers that have an immediate service need based on keywords, but Facebook is a marketing platform that requires a slightly different approach to be effective and ultimately, profitable.

Many auto service businesses that try to get car repair customers using Facebook ads on their own fail simply because they don’t have the experience and understanding of how the advertising platform works. You cannot use the same approach as pay-per-click ads or search engine optimization.

The consumer intent on Facebook is completely different. A consumer is going to Google to search for a “car repair shop in [location]” or “new brakes installed in [location].” They have a specific auto repair need. Someone on Facebook is scrolling through their news feed looking to engage with content that their friends or pages they follow posted.

An auto service Facebook ad will need to entice them enough to pull their focus away from their newsfeed. A boring service ad won’t cut it – we have to get creative and use an offer that they cannot pass up. From there they become part of your list that you can then market to without additional costs. At scale, this is the best way to grow an auto repair shop through online marketing.

Final Thoughts

Facebook ads for auto service repair companies work well when you understand how to best market to your target audience. The odds of someone coming in contact with an ad that offers brake jobs that have an immediate need for that specific service is rare, but there are ways to attract new customers using enticing offers that get them in your CMS and make you their go-to car repair and service shop when a specific need arises.

The initial enticing offer, whether it’s a free oil filter or discounted oil change and tire rotation, can help you acquire new customers to add to your database at a very low cost. When we reverse engineer the offer we can come to a break-even point.

Now, when these customers have a major auto repair need they are going to give you the business because that relationship is established and they have already had a positive experience with yous service shop.

We can then also market regular maintenance services to them through SMS and email marketing, helping to further generate revenue and business growth. All of this behind with Facebook ads for auto service repair companies. Contact us today if you would like to learn more about our auto repair Facebook ads full-service management and we will be more than happy to discuss your business goals and how we can help your auto service business experience healthy growth.

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