What if you could make $38 back for every dollar you spent on marketing? Not $3. Not $8. Thirty-eight dollars. That’s the ROI of email marketing. For automotive businesses, the numbers are often even better. Yet most auto shops and detailing services are leaving this money on the table, hoping Facebook ads and Google reviews will carry them to success.
If you run a car detailing shop, you have one goal: more customers. However, most detailers bleed revenue without realizing it. Why? Because their website (and booking page) are stuck in 2015.
If you’re running an auto shop or detailing business, you’ve probably been told to “build an email list.” Sounds great in theory, right? But in reality, most shop owners throw together a bland “Subscribe to our newsletter” form or toss out a discount just to get people’s emails. The result? Low-quality leads, few conversions and another forgotten marketing effort.
Your customers can order a $7 coffee with two taps on their phone, but booking a $200 detail with your shop requires calling during business hours and playing phone tag with your front desk. Guess which one they’ll actually do?
It’s 5 PM on a Tuesday and Sarah’s check engine light just started blinking like a Christmas tree. She’s got 20 minutes before school pickup, her phone battery is dying, and she needs help fast. What’s the first thing she does? Pulls over and Googles: